Absolut unveils limited edition bottle for Tomorrowland festival

Absolut is launching its third annual limited-edition bottle to as part of its collaboration with the electronic music festival Tomorrowland in Belgium.
FMCG News – Coca-Cola and Riot Games Team Up for a Night of Fun!

Riot Games, the developer behind League of Legends, joined forces with Coca-Cola to create the latest exclusive drop of Coca-Cola Creations
FMCG News – Lidl extends Prevented Ocean Plastic to water bottle packaging

Lidl GB will integrate Prevented Ocean Plastic™ into its water bottles, marking a significant milestone as the first supermarket in the United Kingdom to adopt this transformation.
FMCG News – Robinsons to trial new carton format across Tesco stores

Britvic’s squash brand Robinsons is trialling a new carton format across selected Tesco stores.
‘World’s first’ beer deodorant launched by Fussy and Brewdog

The roll-on features scent notes of hops and tropical fruits similar to the BrewDog’s hero IPA drink
FMCG News – Mars Wrigley reinforces recyclability focus with paper chocolate bar wrapper trials in UK

Mars is trialing recyclable paper packaging for its candy bars in 500 Tesco stores across the UK since last Monday.
FMCG News – How did Brazil achieve its 100% aluminium can recycling rate – and can it be replicated in the EU?

Brazil’s recent achievement of a 100% recycling rate for aluminum cans sets a new global benchmark. Discover the inside story from Abralatas’ executive president, Cátilo Cândido, as he unveils the strategies behind this exceptional success and provides insights into how Europe can replicate this significant environmental milestone.
Absolut reveals the latest step on its journey towards creating a ‘100% bio-based bottle’

Absolut Vodka has introduced a new bottle incorporating 57% paper and a plastic lining, representing a progressive milestone in its pursuit of a fully bio-based bottle down the line.
FMCG News – Just Eat trials reusable packaging at UEFA football finals

Just Eat Takeaway.com plans to introduce reusable packaging throughout the UEFA tournament finals this summer.
FMCG News – ASDA Replaces Coloured Milk Bottle Tops to Reuse Over 200 Million

Asda Implements Clear Caps Instead of Coloured Caps for All Own-Brand Fresh Milk Varieties
FMCG News – Breezer launches a refreshed global brand identity

Bacardi’s ready to drink (RTD) brand Breezer collaborates with London design agency Knockout for a game-changing visual overhaul.
London Packaging Week 2023 speaker Spotlight: Roger Saul & son Cameron Saul marry luxury and contemporary aesthetics with long-running ethical brand BOTTLETOP.

THE STORY BEHIND BOTTLETOP’S BEAUTIFUL BAGS:
Guerlain calls for action to mark World Bee Day

Guerlain Collaborates with Artist Céline Cléron to Highlight Bee Conservation on World Bee Day
Coty announces ‘most ambitious’ fragrance project yet

Coty unveiled its Infiniment Coty Paris plans alongside a new Orveda serum at a gala event celebrating its new Coty Protopia vision
Emirates collabs with Dior and Davines to maintain cabin crew beauty standards

The Dubai-based airline has partnered with the luxury beauty brands to offer flight attendants grooming advice to keep up appearances