Easyfairs London Packaging Week: The Highlight of the UK Packaging Industry
Are you ready for the biggest event in the UK packaging industry? London Packaging Week, organised by Easyfairs, is fast approaching, promising an unforgettable experience on September 21 & 22.
Every Time We Touch: Beauty Packaging With All the Feels
In the fast-paced world of beauty, where trends emerge like shooting stars, one aspect that remains constant is the allure of exceptional packaging.
Prada launches skincare and make-up under Prada Beauty
Luxury fashion house Prada introduces Prada Beauty, offering skincare and make-up products.
Too much, too little, too late
Naomi Stewart examines the risks and rewards of a less-is-more aesthetic that counts indifference and irrelevancy among its perils.
Mulberry founder and icon Roger Saul to headline London Packaging Week
From handbags to sustainable farming, the incredible journey of Brit-chic fashion brand Mulberry – and beyond!
‘World’s first’ beer deodorant launched by Fussy and Brewdog
The roll-on features scent notes of hops and tropical fruits similar to the BrewDog’s hero IPA drink
Guerlain calls for action to mark World Bee Day
Guerlain Collaborates with Artist Céline Cléron to Highlight Bee Conservation on World Bee Day
Coty announces ‘most ambitious’ fragrance project yet
Coty unveiled its Infiniment Coty Paris plans alongside a new Orveda serum at a gala event celebrating its new Coty Protopia vision
Emirates collabs with Dior and Davines to maintain cabin crew beauty standards
The Dubai-based airline has partnered with the luxury beauty brands to offer flight attendants grooming advice to keep up appearances
Beauty News – Prada taps into AI for latest fragrance campaign
The social media campaign showcases the luxury brand’s Prada Paradoxe, Luna Rossa Ocean, Infusion d’Iris, L’Homme and Amber Femme fragrances
H&M Beauty to launch first-ever flagship in Oslo next month
The ‘fashionable beauty destination’ will open on 4 May and carry the retailer’s full cosmetics and skin care line, as well as 80 other brands
Coty launches first-ever globally distributed fragrance using 100% carbon-captured alcohol
The debut of Gucci Where My Heart Beats is part of the giant’s promise to boost its sustainability efforts and consign single-use carbon to history
L’oréal finances a biotechnology venture to develop plant-based ingredients for sustainable beauty
On Monday, L’Oréal became a founding investor in a biotechnology platform called Geno, joining Unilever and Kao Corporation in this venture. Geno specializes in developing alternative sustainable materials, and as part of the deal, it will create ingredients for a variety of products offered by the beauty giant.
Lush jumps into action with new Super Mario bath collection
This set features a Question Block bath bomb with a hidden collectible power-up soap inside, designed with signature imagery from the franchise.
LVMH chooses limestone-based material for Ole Henriksen’s new CC Stick
LVMH has taken a step towards eco-friendly beauty packaging by selecting a component partially derived from limestone for the release of Olehenriksen’s Banana Bright+ Vitamin CC Stick.
Lush’s anti-big tech stance: Millions saved in Google ad spend reduction
In a bid to engage with customers in digital spaces that align with its ethical standards, the cosmetic retailer is reducing its Google investment by a third.
LVMH teams up with Dow to improve sustainable packaging across perfume and beauty brands
LVMH Beauty and Dow have announced a partnership aimed at accelerating the adoption of sustainable packaging solutions throughout LVMH’s range of perfume and cosmetic brands.
Greenwashing can harm your brand’s reputation and credibility. As a beauty brand, use these three sustainable marketing tips to avoid falling into the greenwash trap.
In a time where beauty giants like Bondi Sands are being caught out for greenwashing, marketing your positive impact correctly has never been more important.