LVMH Beauty inks partnership with Origin Materials
A partnership between French luxury group LVMH and US-based Origin Materials will see LVMH Beauty secure sustainable, carbon-negative PET for use in its perfume and cosmetics packaging.
As it works towards its goal of zero plastic from virgin fossil feedstock by 2026 outlined in its LIFE 360 strategy, LVMH’s beauty arm has inked an agreement with materials company Origin Materials. A multi-year capacity reservation agreement relates to the purchase of carbon-negative PET that will be used in LVMH’s cosmetics and fragrance packaging.
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