Heinz partners with Absolut on limited-edition pasta sauce
Introducing a delectable new pasta sauce that is the result of an exciting collaboration between Kraft Heinz’s innovative New Ventures division and Pernod Ricard’s premium spirit brand, Absolut! Experience the perfect blend of rich pasta sauce flavors, infused with the exquisite taste of Absolut spirits.
Heinz and Absolut have collaborated to launch a new tomato vodka pasta sauce, influenced by the viral TikTok “pasta alla vodka” recipes.
According to Heinz, “the vodka is the magic that unlocks the flavours and intensifies the aroma of this rich and creamy tomato, basil and cheese sauce”.
Caio Fontenele, Heinz New Ventures director, said: “We are thrilled with the partnership between these two centenary brands, bringing the first tomato vodka pasta sauce to major UK supermarkets. The iconic combination of Heinz’s high-quality tomato sauces and Absolut’s premium vodka is set to offer fans the ultimate pasta alla vodka experience.”
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